Marketing tip for growing your studio

Inviting a parent to piano class doesn’t seem like it would be a terrifically effective marketing tool, but remember: it is more cost-effective to retain a customer than it is to acquire a new customer.

Since parents are the ones who pay piano tuition, it makes good business sense to invite them to be part of your classes every now and then.

⭐️ It lets parents see what goes on during a lesson.

⭐️ It can give parents a chance to make music with their child.

⭐️ It sends the message to the student that piano is important when they see their parent participate.

If this isn’t something that you normally do in your studio, it may be worth it to plan a class in the near future that includes the parents in your weekly music-making.